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From the 1950’s ads portraying women as domestic servants to the modern corona ring card girls in prize fighting. The Obvious thing is the commercials and the branding and we will definitely discuss it as it is a hot topic. Women in the brewery, in the offices, in the taproom, and as customers warrant their own attention and perspective particularly from the female point of view. I want to make explicit that this could be a panel about anything in beer given the expertise of our panel. In our short run of the podcast we have had women discuss beer in general, from the brewing process and marketing perspective. We at the KC social can do better and we will staring now.
Alana Broyles is the owner/operator of Eleven Three KC LLC, a freelance marketing company, and has been working hard to put together an annual local beer calendar with the first launching in August! ELEVEN THREE KC
Annie Davis currently works at Double Shift Brewing on the production side, helps in the taproom and also manages the beer department of a local liquor store and is an active member of Pink Boots Society. She started the first chapter in Missouri for the KC area.
Jennifer Helber’s career as a lab rat for 30+ years has included work in wastewater, academic research, government, and Boulevard Brewing Co. She’s a Beer Judge, and believes “life is short; drink the best beers!” She is a microbiologist people and you can find her at Grain to Glass.
Annie is a Pink Boots Society Kansas City chapter leader but this podcast is in no way an involved of Pink Boots Society as all these opinions are her own.
- The Beer industry is a male dominated industry. What do you perceive to be the main problem areas in regards to sexism in beer today? Or is there even a problem from your point of view.
- Any perspective of the physical demands of brewing? Is there a biased perception of women holding their own?
- Is there a noticeable perception that women only drink wine, cocktails or certain types of beverages? Or that they may not like certain beer styles?
- Is there a noticeable perception that women don’t know about beer and arent taken seriously?
- Mansplaining is condescending or patronizing speak. As I mansplain this, Do you all ever encounter this?
- Are women often ignored or left out by customers, as customers or in industry opportunities promotions events etc?
- Butterfly Farts! Alana posted that a particular beer label was funny to her and a certain prominent male in the beer community took offense. Do we want to be in the business of policing ads and deciding what is offensive and what is not? (show image prop) I stand by my original position that it’s inappropriate and unnecessary to use a naked (female, male or ambiguous) to market craft beer.
- Branding? Images, videos, social media. Does content foster a misogynist work environment?
- Is sexual Harassment prevalent in the beer industry?
- Are there advantages to being a women in the beer industry?
- When I proposed this topic some of the response I got was that this was a “Big Beer,” problem. Is there a problem in Small Beer As Well? Do you have any examples?
