Kory Hochler and I had a few beers with Danner and here are the PODCAST QUESTIONS:
Give a brief rundown of your job? How long have you been with BLVD?
Ruven Commentary: Initial Approach vs Now
Whatcha Wanna Know? Wednesday: Thought Process behind the series.
What were some of the BLVD beer hits for 2017 and perhaps misses? Any surprises?
What trends do you foresee in beer for 2018?
What are your thoughts on NE style IPA’s? Is it strange they take such a departure from traditional IPA elements like appearance and bitterness in particular?
How are things different with Duvel?
What are boulevards flagship beers? Most popular of the Smokestack series?
Does the BLVD marketing philosophy for KC differ vs other city markets?
Any exciting tech innovations at boulevard software, engineering etc. ? Good Beer Hunting Article, “I Know What Boyz Like.” Demographics, diversity in brewing.
Market Saturation, micro vs macro, trend toward wine and spirits? What are the biggest obstacles for beer right now?
Do you even Whales Bro? The KC beer nerd community and Blvd.
What is this? What awaits your quivering muscles and beaded brow? The answer is a cold ass beer… That’s right! We are working out like beasts and drinking beer afterward. Apparently beer is a pain reliever.
It’s the “Most Intense Happy Hour!”
Aaron Robison of Central States Beverage have collaborated with Onelife Fitness, One Light Luxury Apartments, and a gang of brewers: Boulevard, Martin City, Mothers, Ballast Point, Founders, Blue Moon, Leinenkugel, Kraftig and Dogfish Head Brewing to create an awesome marriage of beer and fitness!?
You can attend the bootcamp style workout for a full hour and socialize over beers after. Be ready to work it out poolside on the roof of the One Light Luxury Apartments. Just show up at 10AM on the designated dates of: May 20, June 24, July 22, August 19, September 23. It all about an effort to merge fun and healthy lifestyle events like a recent “Beer Yoga” class hosted by the same group of folks. Check out the awesome BEER YOGA VIDEO we created.
There are two great forces guiding many actions in life: experience and health. The experience side wants to try every flavor of beer or food while the health side wants to stay mobile enough to continue the journey for as long as possible. Is there a happy balance? We want to find out. We want our beer and to drink it too! Health benefits of moderate drinking have been debated but for sure sipping craft beer is an experience I definitely want to continue. Events like the “Most Intense Happy Hour,” allow me to set a goal like attend every single “Most Intense Happy Hour” and reap the reward of a frosty brew at the end.
I understand if beer isn’t your thing. You may simply desire to go through life in straight beast mode while ripped to shreds. But, If you are like me and want to stop and smell the hops while maintaining health then this event is for you. Can you push it hard all the way to the finish? Let’s kick some ass.
Cheers! Prost! Salud!
Ruven sits down for a podcast with Aaron Robison of Central States Beverage and Bryan Bullock of Onelife Fitness and discuss the “Most Intense Happy Hour.”
I have had a shitty time finding a good shelf to store my beers. There is a ton of wine shelf options. Wine shelves suck for beer because they are designed to angle the bottle which is not good for beer. Beer should be stored upright. I liked the idea of using a pallet so I searched Google. I found this awesome tutorial who deserves all the credit for this idea. Here is my version:
Step 1: Find a pallet. Apparently this is pretty simple as I saw one next to a dumpster and when I went to snatch it up, a man offered me 10 more.
Step 2: This is crucial. Gather materials and BEER!
Three 1 x 3 x 4 pine wood planks
Wood Stain (color: Boulevard Imperial Stout)
Polyurethane (matte finish)
Paint Brush
Rags
Tin Sign
Tallgrass Beer
Tools:
Crow bar
Hammer
Saw
Sander
Impact Driver
Step 3: Remove the 2nd, 4th and 6th slat.
Step 4: Cut and shelf that bitch. I cut the pine and used a small hammer to fit the boards and then an impact driver to fasten screws. Sand it all down to remove coarse parts.
Step 5: Stain it. Let dry and then polyurethane it. I used a dark “Imperial Stout Brown,” to hide the scuffs of the forklift. SUPER BORING! Worst part of the project.
Step 6. Allow to dry and tack on a super nifty tin sign. You are money. Wall mount it (not shown) and fill with your favorite brews. SALUD!
Funky Pumpkin is a very unique treat. The beer smells of Brett and spice and taste like Pumpkin spices with mildly acidic sourness. This beer is definitely not for everyone but it is strange and complex the way October should be. Salud!